Branding / Print / Web
Defy is an online platform that enables women to stay informed, stay motivated, and take action in the continued fight for gender equality. The task was to create a logo and identity system, as well as a website, poster campaign, and other promotional materials.
The logo embodies defiance by using an ultra-bold sans-serif typeface inspired by protest signage. The angles defy typographic norms, yet create a strong and harmonious lockup.